Job Title: Growth Marketing Manager 

Location: Remote / Hybrid
Type: Full-time

About Us

EDEN is transforming how HVAC contractors quote, sell, and win business. Our software allows homeowners to receive instant, accurate quotes the moment they land on a contractor’s website, driving higher conversions, better customer experiences, and more revenue for contractors.

We’re small, scrappy, and product-driven. That means fewer layers, faster decisions, and real ownership. If you’re excited about building demand from the ground up and turning experimentation into repeatable growth, you’ll thrive here.

The Role

We’re looking for a Growth Marketing Manager to own and scale our digital customer acquisition efforts. This role is heavily hands-on and execution-oriented — you’ll be responsible for planning, launching, optimizing, and reporting on paid and digital marketing programs across multiple channels.

This is an ideal role for someone who has driven measurable growth at a startup or in a performance marketing environment and is comfortable working with limited budgets, high accountability, and lots of experimentation.

What You’ll Do

  • Own and manage paid digital acquisition across:

    • Google Ads (Search, Display, Performance Max)

    • Meta (Facebook / Instagram) Ads

    • LinkedIn Ads

    • Emerging/experimental channels (Reddit, YouTube, industry publications, etc.)

  • Build, test, and optimize campaigns end-to-end:

    • Targeting, creative, copy, landing pages, and conversion flows

  • Develop hypotheses, run experiments, and scale what works

  • Manage budgets carefully and creatively, maximizing ROI at every stage

  • Partner closely with Product, Sales, and Leadership to align messaging, targeting, and funnel strategy

  • Own performance tracking and reporting:

    • CAC, CPL, conversion rates, ROAS, pipeline impact

  • Help define our growth playbook as we move from early traction to scalable acquisition

What We’re Looking For

  • 3–7+ years of experience in growth, performance, or digital marketing

  • Deep, hands-on experience managing paid media across at least 2–3 major platforms (Google, Meta, LinkedIn strongly preferred)

  • Proven track record of driving results (leads, pipeline, revenue) — not just impressions
    Experience working at:

    • A tech startup, B2B SaaS, or

    • Marketing to the service industry (home services, local businesses, SMBs, etc.)

  • Strong analytical mindset — comfortable with data, funnels, attribution, and experimentation

  • Comfortable working in ambiguity and wearing multiple hats

  • Creative problem-solver who thrives with constraints

Nice to have

  • Experience marketing to contractors, local service businesses, or SMBs

  • Familiarity with HubSpot, GA4, conversion tracking, and attribution tools

  • Experience launching new products or entering new markets

  • Strong copy instincts for ads and landing pages

Why This Role Is Exciting

  • Real ownership over growth strategy and execution

  • Tons of room to experiment, learn, and lead

  • Direct impact on company revenue and direction

  • Opportunity to help define the marketing foundation as we scale

  • Work closely with founders and product leadership