Job Title: Director of Sales

Location: Remote/Hybrid

Company Overview

EDEN helps residential HVAC businesses modernize the way they sell. Our software lets homeowners get transparent pricing instantly, helping contractors close more jobs without pressure or guesswork. We’re reimagining how home comfort is sold—bringing clarity, trust, and simplicity to a $100B industry still running on paper quotes and phone calls. We’re growing fast, backed by proven results from early HVAC partners. 

Position Summary

The director of sales will be a foundational leader in EDEN’s next phase of growth. This role is responsible for building and executing our revenue engine from the ground up — including sales strategy, pipeline development, outbound motion, distributor/channel engagement, and a repeatable process. 

This is a hands-on leadership role: you will both close deals directly and build the playbooks, metrics, and processes needed for scale. You will set ambitious revenue goals, refine our ideal customer profile, develop outbound programs, and establish KPIs to measure success across the sales funnel.

We’re seeking a proven SaaS sales leader who has scaled early-stage companies, thrives in ambiguity, and understands what it takes to build a revenue organization in a seed-to-Series A environment. Ideal candidates will have experience selling to SMBs in blue-collar industries (HVAC, plumbing, roofing, home services) and a passion for elevating contractors with modern technology.

Responsibilities

Revenue Ownership & Strategy

  • Develop and execute EDEN’s full go-to-market sales and marketing strategy 

  • Own revenue targets, forecasting, pipeline health, and quarterly/annual planning

  • Build a scalable outbound and inbound sales motion, including messaging, cadences, and repeatable processes.

Sales Execution & Leadership

  • Personally run the full sales cycle for HVAC contractors and strategic partners.

  • Lead expansion opportunities with existing distributors and partnerships to drive upgrades, multi-location deals, and usage growth.

  • Recruit, onboard, and manage the early sales team as the company scales.

Cross-Functional Partnership

  • Collaborate with Product to influence roadmap based on contractor needs and sales insights.

  • Partner with Marketing to refine ICP, develop campaigns, and create compelling content for the HVAC market.

  • Work with Customer Success to improve onboarding, retention, and long-term customer value.

Process, Tools & Analytics

  • Build a data-driven sales process, including CRM structure, forecasting models, and KPI dashboards.

  • Establish pricing, proposals, and packaging strategies aligned with EDEN’s growth plans.

  • Improve pipeline generation through direct outreach, distributor partnerships, events, and industry associations.

Qualifications

  • Proven success in a B2B SaaS sales leadership role, ideally scaling from Seed → Series A/B.

  • Experience selling into  trades, or home-services industries strongly preferred.

  • Demonstrated top performance in acquisition and expansion sales.

  • Experience selling into SMB to mid-market segments, ideally with $10K–$150K ACVs.

  • Expertise in pipeline generation, outbound strategy, pricing, and positioning.

  • History of close collaboration with Product, Marketing, and Customer Success leadership.

  • Strong leadership with the ability to inspire, motivate, and develop sales talent.

  • Analytical, strategic thinker with a bias toward action and hands-on execution.

  • Passion for elevating contractors and field workers through modern software.

  • Understanding of HVAC or home-services industry challenges is a strong plus.

Why Join EDEN?

  • Build and lead the revenue organization at a high-growth, early-stage company.

  • Transform a massive, outdated industry with tools that genuinely help contractors.

  • Highly collaborative team with strong product and engineering foundations.

  • Major career growth opportunities as the company scales.

Compensation

EDEN’s compensation package is designed to exceed industry benchmarks, including:

  • Competitive base salary

  • Uncapped variable compensation tied to revenue growth

  • Significant upside potential tied to major milestones

  • Equity opportunities as part of the leadership team

How to Apply

If you’re excited about transforming the HVAC industry and building a world-class sales organization from the ground up, we’d love to hear from you. Please send your resume and a brief note to ben.phillips@e-denhomes.com.

Previous

Account Executive